The Trump family’s financial fortunes are experiencing a remarkable upswing through their expanding portfolio of cryptocurrency ventures, raising unprecedented questions about the intersection of presidential power and personal profit.
At the center of this financial boom is World Liberty Financial, a Trump-backed enterprise that has raised over $550 million selling tokens globally, with the former president serving as “chief crypto advocate” while his administration pursues pro-crypto policies.
Trump serves as “chief crypto advocate” while his administration shapes policies benefiting his own financial ventures.
The family’s newest venture, the USD1 stablecoin launched by World Liberty Financial in March 2025, has quickly established itself in the crypto ecosystem. As a price-pegged asset, USD1 aims to maintain a consistent value relative to the U.S. dollar, unlike more volatile cryptocurrencies.
With a market value of approximately $2.1 billion according to CoinGecko data, this digital currency has already facilitated major financial transactions despite not yet being listed on centralized cryptocurrency exchanges.
Perhaps most significantly, USD1 was the vehicle of choice for a massive $2 billion investment into Binance by Abu Dhabi’s MGX.
Think of it as the digital equivalent of christening a new luxury cruise ship with a celebrity captain—except this ship is carrying billions in investment funds.
The announcement, made by Zach Witkoff alongside Eric Trump at Dubai’s Token2049 conference, represented a significant vote of confidence in the Trump-affiliated stablecoin. Both Binance and MGX have publicly expressed their trust in USD1 for handling this substantial transaction.
The financial windfall hasn’t been limited to stablecoins.
The OFFICIAL TRUMP meme coin surged more than 60% after advertising private dinners with Trump and promising VIP White House tours to top holders, though references to the “White House” were later scrubbed from promotional materials.
These ventures represent an unprecedented blending of presidential power and personal business interests, with Trump administration policies directly influencing the value of family-held crypto assets.
Despite the ethical concerns raised by these connections, few elected Republicans have expressed public concerns, though Democrats may launch investigations if they regain a House majority.
As World Liberty Financial continues expanding globally and Trump Media partners with Crypto.com to launch exchange traded funds, the Trump family’s crypto empire shows no signs of slowing down, with Witkoff declaring at the Dubai conference: “this is only the beginning.”
